New businesses, not statement reviews.
These are card-present merchant leads from business openings, licenses, permits, and similar signals.
Experienced agents only
Free Merchant Leads
No upfront lead cost. No monthly subscription. No pay-per-lead package. We provide fresh, current merchant leads from building permits and business licenses.
$0 upfront
$50 per boarded account to PermitPub
10% net residual to PermitPub
Sub-Agent Contract and Schedule A required
Apply for free leads
The deal
Free Lead Program
You close and board the merchant.
We provide new-business retail merchant leads at no upfront cost. These are not existing-processing statement-review leads. They are new businesses that need to get set up with processing.
The ISO or agent receives a small sample batch. Each lead requires an in-person location visit and CRM report within 48 hours. If the lead is not visited and reported within 48 hours, it is canceled and may be reassigned.
For every account closed from a PermitPub lead, PermitPub receives a one-time $50 closed-deal fee plus 10% of your net monthly residual for the life of the account.
You keep 90% of the residual.
PermitPub lead inventory is currently active in 171 live markets, and that count updates as new sources qualify. The largest markets currently show 35,297 fresh buyable signals in the active inventory window. If your area is not active yet, we can prioritize it.
Before any leads are issued, approved agents must provide PermitPub with a signed Sub-Agent Contract and their Schedule A showing PermitPub's compensation on accounts closed from PermitPub leads. The Schedule A must clearly reflect PermitPub receiving the agreed $50 closed-deal fee plus 10% of the agent's net monthly residual for the life of each account.
No leads will be released until PermitPub's compensation is documented in writing.
Approved agents have two weeks from the date sample leads are issued to produce a boarded and approved merchant account, document the required field work, and pay PermitPub on any closed deals. Agents who do not produce closed accounts within that period will be cut off from additional free leads and may be removed from the program.
Broad market exclusivity is not granted for free. Exclusivity can be discussed only after verified production.
Visit and report within 48 hours.
Each issued lead requires an in-person visit and CRM report. Miss the window and the lead can be canceled or reassigned.
Two weeks to board an account.
The sample batch must produce a boarded and approved merchant account within two weeks. No closed account, no more free leads.
Markets can be prioritized.
Tell us your territory. If the data is crawlable, we can build toward your area.
CRM activity is required.
Agents must log activity on issued leads within 48 hours of receipt in the PermitPub CRM.
Maintain a 25% close rate.
Agents must maintain a 25% closing rate against the number of leads issued to keep receiving free leads.
Paperwork first.
Approved agents must provide a signed Sub-Agent Contract and Schedule A showing PermitPub's $50 closed-deal fee plus 10% residual share.
Exclusivity is earned.
Broad market exclusivity is not granted for free. It can be discussed after verified production.
Application
Message us if you can handle the volume.
Exclusivity can be discussed, if offered. The application goes straight to PermitPub for review. If approved, you will get access to a private lead panel with assigned markets and CRM tracking.
Plain English:
we send real lead opportunities, you work them, and both sides only win if accounts get boarded.